<aside> <img src="/icons/refresh_green.svg" alt="/icons/refresh_green.svg" width="40px" /> Refresh the page to see the latest version.

</aside>

https://youtu.be/HOY9I02Pcd8?si=xZITPNgF2y9qLgPf

Regen Alliances Unconference: Responsible Usage of “Regen” as a Brand

Key points discussed

Participants discussed the implications of using "regen" in relation to the regenerative movement and the need for consistent and responsible brand usage. The session also delved into the concept of the Commons and its connection to regen, emphasizing the importance of understanding and adhering to rules to prevent resource degradation. Additionally, the trademark for regen, filed in 2017, was highlighted as a means to create coherence within the regenerative movement rather than as an exclusionary tool.

TLDR; all people are enthusiastic about better coordination for the reputation etc. Trademark wasn't discussed much, but things like a) coordination group to track bad actors b) awards for good actors c) dif. ideas about certification/impact evaluation etc. Also in the context of 7 generations perspective. I guess it's a good direction and together with trademark can unite wider regen ecosystem. We'll probably need to return to that next year

More in-detail key points discussed:

• Concern about inconsistent usage of "regen" & potential impact on movement.
• Trademark for "regen" filed to define a shared resource pool, not for exclusion.
• Leveraging trademark to offer usage rights for deeper coordination & coherence.
• Importance of validating impact & addressing "regen" appropriation within community.
• Distinguishing authentic regeneration from corporate colonization practices.
• Concerns about broader appropriation of ecological terms for social uses.
• Dialogue format & conceptual approach, with region as an important term.
• Challenges of defining regen & refi, suggesting focus on identifying red flags.
• Long-term orientation & avoiding short-term games as crucial for regen projects.
• Building reputation & recognition through certificates & adherence to common standards.